Qualitative media report
Qualitative media analytics is essential to keep control of your your media reputation. It measures your communication and classifies sentiment of your media coverage. Also, it identifies your most critical opinion leaders, who might have an affect on your future consumers. Due to this, you can react in time. With the help of analytics, communication can be carefully planned not just in a pro-active but a reactive way, as well. The user interface lets you categorize the news items by depth, as well, in order to distuingish between in-depth coverage and mentions only. This measurable set of data will help you enhance your reputation and facilitate your media communication.